Partnerships2024Vanguard Athletics
A Cultural Partnership Playbook
Turning a performance brand into a cultural fixture through athlete and label alliances.
The Problem
A performance apparel brand outspent by incumbents and locked out of premium retail.
The Strategy
A tiered partnership program pairing signature athletes, an underground music label, and a limited-release capsule strategy.
The Roster
- Creative Direction · Rebrandu Studio
- PR Lead · Rebrandu Studio
- Production · In-house
- Client · Vanguard Athletics
Results
24
Partner Roster
97%
Sell-through
+180
Retail Doors
+520k
Community Growth
