PR2025Obsidian Capital
Positioning a Fund as a Culture
A stealth-mode fund became a defining voice in emerging tech within a single quarter.
The Problem
A newly formed capital firm with no public presence competing against decade-old brand names.
The Strategy
Founder-led thought leadership, executive media training, and a rolling narrative anchored around three signature investments.
The Roster
- Creative Direction · Rebrandu Studio
- PR Lead · Rebrandu Studio
- Production · In-house
- Client · Obsidian Capital
Results
3,200+
Founder Inbounds
47
Feature Stories
2.1x
AUM Signal Lift
18
Podcast Slots
