Branding2024Lumina Beauty
A Founder-Led Rebrand
Repositioning a beauty founder as the movement, not the mascot.
The Problem
A beauty brand overly reliant on paid acquisition with a founder disconnected from the product story.
The Strategy
A founder-first content platform, a refreshed identity, and a partnership network with a curated set of dermatologists.
The Roster
- Creative Direction · Rebrandu Studio
- PR Lead · Rebrandu Studio
- Production · In-house
- Client · Lumina Beauty
Results
+215%
DTC Revenue
-46%
Paid CAC
1.6M
Owned Audience
180M
Press Impressions
